Jasmine began her career with CHARLES & KEITH in 2019. Fuelled by her passion for fashion, she joined the MA programme with SGIS and has progressed from a Retail Staff in the Retail and Ops team to her current role as a Management Associate in the Marketing Team. Read on to find out more about her journey and life at CKG.
BEGINNING THE JOURNEY
Each day was new experience and I loved how we had fun events that helped me bond with my colleagues in the retail team!
– Jasmine Tan
When Covid-19 hit, the restrictions led to a restructuring of manpower in the teams and this turned out to be a silver lining for Jasmine because it opened an avenue that changed the course of her career.
“When I was asked if I was keen to join the Marketing team, I immediately took up the opportunity as it was the path I had always envisioned myself to take in my career. Having experienced what it was like as a retail staff – who are the real hands and mouthpiece that execute the marketing efforts – gave me a complete well-rounded picture and has become a pivotal tool in how I make my decisions contributing in the Marketing team.”
Marketing is extremely dynamic as every launch and campaign is different so the things I do every day are very different, there isn’t any day which I have repeated the same thing as the day before. I would say this is my favourite part – constantly learning and doing something new! Usually, the timing of many launches, campaigns or activations may overlap so there can be many things happening at a time. To me, this could be the most challenging part of the job but this has also taught me how to manage my time better.
For students considering to apply for a scholarship at CHARLES & KEITH, one advice Jasmine gives is – “don’t be afraid to give it a try, it has been a fulfilling journey for me and it would be for you too!”
