Standing in Solidarity:
Supporting the relief efforts in Türkiye & syria
CHARLES & KEITH x Singapore Red Cross
ABOUT THE CAUSE
In response to the humanitarian crisis following the earthquake on 6 February 2023, in southern Türkiye and northern Syria, CHARLES & KEITH reached out to support the relief efforts on the ground by donating all proceeds from the sales of a special edition bracelet to Singapore Red Cross.
The CHARLES & KEITH Lock Motif Leather Bracelet featured a silver or gold-tone lock to signify solidarity with the victims and their families and commitment to the cause. Available in white, black, green, and red, the bracelets reflect the colours of the two nations’ flags.
The Lock Motif Leather Bracelets were well received, selling out within weeks of launch, showcasing the generous support of CHARLES & KEITH’s customers towards the relief efforts.
On 24 May 2023, Charles & Keith International donated all proceeds from the sale of the bracelet to Singapore Red Cross, which directly supports the humanitarian relief and response operations of its partners from the International Federation of Red Cross and Red Crescent Societies (IFRC), International Committee of the Red Cross (ICRC), the Turkish Red Crescent (TRC), and Syrian Arab Red Crescent (SARC) for communities affected by the Türkiye-Syria Earthquake.
We appreciate CHARLES & KEITH’s strong support towards our humanitarian response in Türkiye and Syria, with the launch of the limited-edition bracelet, which symbolises their spirit of solidarity and philanthropy
– Benjamin William
Secretary General/CEO, Singapore Red Cross