Supporting the future of children and their opportunity to learn



Supporting the future of children and their opportunity to learn


CHARLES & KEITH is dedicated to fostering the growth and education of children, partnering with Save The Children (STC) to support the future of children and their educational opportunities. Through this partnership, over 6400 shoes have been donated by CHARLES & KEITH to aid children and women caregivers involved in STC’s projects across Australia and China, reflecting the brand’s ongoing commitment to empowering girls and promoting education in Asia and around the world.


Save the Children believes every child deserves a future. Since their founding over 100 years ago, they have changed the lives of over 1 billion children. In the United States and around the world, they give children a healthy start in life, the opportunity to learn and protection from harm. They do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.



Meet ‘D’, a three-year-old girl whose family attends the weekly parents’ group held at Challis Primary School in Perth, Western Australia. STC provides support to vulnerable families who face various barriers, including language, mental health issues, social isolation, trauma, and mistrust of agencies, during their settlement journey in Australia. By offering access to services and support, STC aims to empower these families, particularly their children, to have the best possible foundation for a successful start to their education.

Attending these parent groups were mothers who represented three different language and cultural groups. These mothers collected and distributed pairs of shoes to other children in their communities. 

Other pairs of shoes were also distributed to two mosques within the Iraqi community in the Southern corridor of Perth. This donation enabled families to gift their children new shoes during Eid – the festival at the end of Ramadan where families normally receive gifts of shoes and clothing. Shoes were also gifted to children at the Easter celebrations and the Hindi group at the temple for Holi.

CHARLES & KEITH shoes were included in STC’s Back-to-School Packs in Queensland, which were distributed by 54Reasons, STC’s Australian program delivery team. Women’s shoes were distributed as part of STC’s Mother’s Day initiative, while children’s shoes were provided to remote communities throughout the state. The 54Reasons team distributed women’s shoes as part of STC’s Mother’s Day initiative and children’s shoes to remote communities throughout the state.

This support not only provided the children with comfortable footwear but also instilled in them confidence and a sense of readiness for their educational journey. With proper shoes, they can now step confidently into their classrooms, eager to learn and grow.



STC’s project sites in Cangyuan and Dayao are located in rural areas of Yunnan Province. These sites aim to provide the necessary encouragement and support for children from underserved communities to thrive. Get to know more about these communities and STC’s ongoing efforts in Yunnan and Guangdong.

In the districts of Panyu and Zengcheng in Guangdong, STC is dedicated to supporting family protection activities specifically tailored to low-income migrant families. These families have encountered substantial economic challenges resulting from the impact of the COVID-19 pandemic, including reduced incomes and struggles in meeting essential expenses such as food and education. Consequently, they face significant constraints in affording other essential items, including clothing and recreational goods. The donation of shoes to these families has provided them with access they otherwise would not have had, addressing a crucial need in their lives, and enabling them to venture out into the world with self-assurance.

Find out more about our CSR partner