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RE-Purpose with thredup
CHARLES & KEITH x thredUP | Embracing sustainability and circularity in fashion
ABOUT THE COLLABORATION
CHARLES & KEITH confirms that circular fashion never goes out of style, with the launch of “RE-Purpose,” an online resale program that allows customers to resell gently-worn items for CHARLES & KEITH shopping credit. “RE-Purpose” is powered by thredUP’s Resale-as-a-Service® (RaaS®), which enables the world’s leading fashion brands and retailers to deliver customisable, scalable resale experiences to their customers.
Customers in the U.S. can now earn CHARLES & KEITH shopping credit for sending in gently-worn items. To participate, customers can generate a prepaid shipping label from charleskeith.thredup.com, fill any shippable box or bag with apparel, shoes, and accessories from any brand in their closet, and ship it to thredUP for free. For items that sell on thredUP, customers receive CHARLES & KEITH credit that can be used both online and in-store.
ABOUT thredUP
thredUP is transforming resale with the mission to inspire a new generation of consumers to think secondhand first. By making it easy to buy and sell secondhand, thredUP has become one of the world’s largest resale platforms for women’s and kids’ apparel, shoes, and accessories. thredUP is extending the life cycle of clothing, changing the way consumers shop, and ushering in a more sustainable future for the fashion industry.
We are thrilled to partner with thredUP and offer a takeback program to our U.S. customers. The U.S. is a key emerging market for CHARLES & KEITH, and “RE-Purpose” is a great way to explore how we can add value to our customer experience and play our part in the circular fashion economy. This includes being committed to making better choices, and minimising our impact and waste across our business.
– Kelvin Wong
Head of Sustainability at CHARLES & KEITH
PRESS RELEASE
Find out more about our partner
