SINGAPORE, 17 April 2023 – CHARLES & KEITH – the go-to label for stylish footwear, handbags and accessories – releases a second capsule created in collaboration with ITZY, just in time for summer.
Building on everyday essentials that ITZY uses, the capsule comprises a trio of bags – two roomy structured totes and a micro SLG variation – that are stylish and multifunctional. For the season, ITZY picked a classic canvas for the body of the collection to serve peak summer vibes, and a brown trimming for a subtle touch of prep.
The Astra Canvas Tote is perfect for picnics, weekend breaks and as a carry-on for the jet setters. Its mini version comes with an adjustable cross body strap for a versatile take on the silhouette, while the littlest iteration adds fun flair as a bag charm. All 3 sizes each come with an exclusive bag cover.
For the video campaign, ITZY give a sneak peek at their artistic talent by reimagining the brand’s logo in their handwriting, and releasing a series of doodles that are animated to tease the spirit of the collection: Where the product itself is a blank canvas for self-expression.
Featured in the group’s signature shade of pink, these doodles will be splashed across all CHARLES & KEITH platforms, from digital sticker artworks to an IGS filter.
“Summer is one of our favourite times of the year as it is the season for vacations and time spent with family and friends. We’re so excited to share our second collection with CHARLES & KEITH where we got explore our artistic side, and we hope that everyone will love it as much as we do!” said ITZY.
The ITZ MINE capsule will launch on 18 April 2023 in retail stores and on CHARLESKEITH.COM.
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