New concept store in Garousil Gil

24 Jul 2023
CHARLES & KEITH, Press Releases, Highlights

New concept store in Garousil Gil

24 Jul 2023
CHARLES & KEITH, Press Releases, Highlights

SHARE

SEOUL, SOUTH KOREA, 24 July 2023 – Hot on the heels of South Korea’s first ever flagship opening,CHARLES & KEITH opens another outpost within the Gangnam district – this time at the iconic shopping street, Garousil Gil – renowned for its Gingko tree lined streets and bohemian chic atmosphere.

Spanning over 160 sqm, the new store reflects its new 6th generation store concept, maintaining a minimalist aesthetic, where gradual curves and fluid lines are paired with a clean colour scheme that exudes a pared down, modern feel.

From the textures of the interior to the presentation of the merchandise, the brand’s intent was to create a space that allows for raw beauty to shine. Stainless steel is employed throughout the store: Its exterior boasts a silver flat panel façade, with the sleek tonal effect carried through indoors with fluted panelled feature walls. The material has also been combined with resin to create an eye-catching cluster of display tables highlighting the brand’s latest products. A cementitious finish is applied to wall surfaces, emulating warm limestone to reflect a contemporary perspective of simplicity and sophistication.

Carved out to provide a respite from the noise of the outside world, notes of green byway of tropical plants and lush couches inject a touch of life into the cocoon-like space. Customers are invited to have an unhurried and personal experience exploring the diverse product selection at the store and focus on experimenting with their own individual style while enjoying impeccable service at the concept store.

Discover the new store experience and shop the latest Fall 2023 collection at the CHARLES & KEITH Garousil Gil store.

PRESS RELEASES

recent news

CHARLES & KEITH, Press Releases

CHARLES & KEITH LAUNCHES L’INITIAL LINE IN TANDEM WITH REVITALISED GRAPHIC IDENTITY

CHARLES & KEITH kickstarted the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured in CHARLES & KEITH collections from Spring 2024, and most prominently in a new product line, L’initial.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH PRESENTS CAPSULE COLLECTION WITH SHORT SENTENCE

CHARLES & KEITH is pleased to announce its latest designer collaboration with Shanghai based womenswear label, Short Sentence, known for its understated yet evocative pieces. Inspired by the unique interpretation of urban life held by both brands, the capsule, comprising of two bags and one shoe style is themed “Riding on a Breezy Day”.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH RENEWS SUPPORT OF UN WOMEN GENDER EQUALITY PROJECTS

This International Women’s Day 2024, the brand renews its donation commitment to UN Women’s Storytelling for Gender Equality, pledging USD 100,000 through the sales of a special edition Alia handbag.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH OPENS NEW BOUTIQUE IN KYOTO WITH DAVID CHIPPERFIELD ARCHITECTS MILAN

CHARLES & KEITH is pleased to announce its partnership with David Chipperfield Architects Milan. In the lead up to the unveiling of CHARLES & KEITH’s new Tokyo flagship -- slated for Q1 2024 -- the brand recently opened doors to its Kyoto boutique, showcasing the genesis of the collaboration.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH’S SPRING SUMMER 2024 CAMPAIGN

CHARLES & KEITH unveils its Spring Summer Campaign, drawing inspiration from contrasting textures and sensibilities, it is a call to reinterpret expectations of the senses in your own world.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH WELCOMES 2024 WITH A REFRESHED GRAPHIC IDENTITY

CHARLES & KEITH kickstarts the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured across different CHARLES & KEITH products, starting from Spring 2024.

READ MORE