CHARLES & KEITH’s Spring Summer 2024 Campaign

26 Jan 2024
CHARLES & KEITH, Press Releases, Highlights

CHARLES & KEITH’s Spring Summer 2024 Campaign

26 Jan 2024
CHARLES & KEITH, Press Releases, Highlights

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SINGAPORE, 26 January 2024 – CHARLES & KEITH unveils its Spring Summer Campaign, drawing inspiration from contrasting textures and sensibilities, it is a call to reinterpret expectations of the senses in your own world.​

The product collection itself is influenced by comfort and self-care moments, celebrating one’s inner peace, an apt ritual to kickstart the new year. Soft simple forms that are comforting to the eye lead the silhouettes, with knots and terrycloth material – a playful nod to bathrobes used in spas – providing sharp textural juxtaposition against the campaign’s clean brutalist backdrops. 

To celebrate the return of the sunny days, vibrant green and fuchsia were adopted into the palette while cozy beige and softer pink tones run through multiple styles, bringing a sense of calm and zen. 

The cult favourite Petra handbag makes a triumphant return for the season in neutral hues and on trend denim as well as shiny silver variations. Besides the latest colourways, the Petra sees an extension to its family beyond the signature curved shoulder bag design by way of new bucket shape that marries functionality with effortless flair. 

Meanwhile another CHARLES & KEITH icon, the Perline, has been reimagined in a mini east-west styling that begs to part of one’s Spring wardrobe, be it worn with its detachable strap as a casual crossbody or used as is with its signature top handle for more formal occasions. 

Add a punch of fun to any outfit with any one of the Loey Textured shoes: Reflect feminine charm with Knotted Mules or the chic peep toe Bow Ankle-Strap Sandals, alternatively opt for the Ankle-Strap Platform Pumps for a touch of warmth for those the “in between” weather moments synonymous with the season. 

The new CHARLES & KEITH Spring Summer 2024 collection will be available in retail stores and on CHARLESKEITH.COM from 15 February 2024.

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