[SINGAPORE, 31 August 2022 – CHARLES & KEITH is proud to launch its 2022 Purpose capsule, consciously crafted from sustainably sourced materials, in line with the brand’s journey to circularity.
The collection re-visits the outdoors with a sense of femininity, with a colour palette centred on a range of neutrals with a pop of lilac and lime. Introducing, platformed boots and ribboned mules accented with an organic quilt pattern, finished off with recycled plastic outsoles. Hats, headbands and bags are tinged with a dramatic flair, featuring oversized handles and flower motifs inspired by nature. These quilted accessories make for a fashion-meets-technical hybrid that feels both practical and cool.
The delicately quilted body of the bag and shoes are consciously crafted from recycled polyester, and shoes are filled with eco-friendly standout of the collection: Kapok, for a down-like finish. A natural fibre found in the dried fruit of the Kapok tree native to the tropical rainforest, the fibre is a biodegradable and extremely sustainable material that saves a tremendous amount of water during production processes.
Alongside the Purpose Collection, the brand embraces the digital era, debuting its very first metahuman in the subsequent weeks, introducing – Cass – with a 3D experience that blurs the lines between the digital and physical world.
CHARLES & KEITH will work continuously to reduce the carbon footprint of our products to show how #CharlesKeithCares. Sustainably sourced products will come with a dedicated “Made With Sustainable Materials” tag, to assure the customers that they’ve helped reduce their impact on the environment.
The CHARLES & KEITH Purpose 2022 Collection will be available in stores and on CHARLESKEITH.COM from 6 September 2022.