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Area Manager (Retail Store)
Location: Singapore
Full Time

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining, and reinventing we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at

Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East, and the United States of America


The Area Manager will be responsible for overseeing the entirety of retail operations. This entails maintaining close communication with the Assistant Area Manager and departments like Inventory and Visual Merchandising and the like. This role significantly focusing on hands-on planning initiatives such as target planning, data analytics, digitalization, and streamlining back-end processes to ensure operational efficiency and effectiveness.


Target Planning

  • Analyzing historical sales data, market trends, and business forecasts to establish realistic sales targets for each store.
  • Breaking down sales target into monthly, weekly, and daily goals to provide clear benchmarks for performance tracking and evaluation.
  • Designing incentive programs to motivate and reward employees for achieving or surpassing sales targets.


  • Collaborating with various departments to understand existing workflows and identify areas for improvement and optimization through digitalization.
  • Designing and implementing digital solutions to streamline workflows and improve operational efficiency, leveraging tools such as PowerApps, SharePoint and QR codes.
  • Conducting training sessions to get employees onboard as well as offering support and trouble shooting assistance throughout the integration.

Data Analytics

  • Executing manpower planning which involves anticipating staffing demands, evaluating labour costs, and formulating recruitment strategies.
  • Collecting and integrating data from various sources into Power BI and Qlik platforms.
  • Collecting and integrating data from various sources into Power BI and Qlik platforms.
  • Designing and developing interactive dashboards and while creating insightful reports and charts to present complex data in a clear and understandable format.
  • Collaboration with departments like BI team & Data team to understand business requirements & data needs.

Retail Operation

  • Ensure sales target and KPIs are met by creating comprehensive sales strategies and action plans and conducting in-depth analysis on KPIs to identify areas for improvement.
  • Generating detailed reports and presentations to communicate sales performance and recommendations.
  • Ensure employees maintain high morale and consistently deliver excellent customer service through implementation of incentives rewards system as well as –
  • facilitating employee growth and advancement opportunities within the organization
  • Collaborating closely with inventory department to identify potential opportunities for improvement as well as engaging in market research to fully understand consumer demand.
  • Ensuring that store displays consistently reflect the brand image by always maintaining tip-top condition to attract customers and elevate their shopping experience.
  • Developing and implementing new SOP to ensure alignment with current industry trends, while also refining existing ones to enhance operational efficiency and effectiveness.


  • Diploma or bachelor’s degree in business management or a related field.
  • Minimum of 3 years of experience in a senior managerial role, overseeing managers and staff, preferably in high-volume sales and quantity environments.
  • Proficient in Office 365 tools, particularly PowerApps, SharePoint, and Qlik.
  • Proficient in workforce planning, accurate forecasting and managing staff cost.
  • Highly skilled in digitalization.
  • Strong interpersonal skills, capable of effective communication in a multicultural environment with colleagues and customers.
  • Results-oriented mindset with a hands-on approach and excellent analytical skills.
  • Dedication to customer satisfaction and delivering exceptional service.
  • Organized and structured, capable of autonomously planning operational activities and managing time effectively.
  • Passion for the fashion industry with a keen sense of fashion trends.
  • Innovative thinker with the ability to generate creative solutions.
  • Flexibility to work varying hours, including weekends and public holidays.