From the rebellious Palais de Tokyo, to the lively streets of Rue Papin crackling with energy from crowds dressed to impress, both x CHARLES & KEITH debuts their collaborative capsule in the most intriguing manner at Paris Fashion Week. Posters are plastered on walls with a thought-provoking catchphrase “Un-Common Place Things”; In a rebellious act, they appear to be vandalised and subverted with graffiti. Pavements are spray-painted with the same tagline, which passersby casually cross on their way to the next show. A most curious surrealist monument in the middle of the street – a fridge filled with shoes and bags – gathers onlookers’ attention amidst the post-show buzz, beckoning them to take a closer look.
Daring yet unassuming, the activation at Paris Fashion Week introduces the crowd to the exciting world of both x CHARLES & KEITH ahead of the official launch of the collection on 7 October 2022 on CHARLESKEITH.COM and in selected stores.