PEDRO Unveils Majestic Lunar New Year Collection

08 Jan 2024
PEDRO, Press Releases, Highlights

PEDRO Unveils Majestic Lunar New Year Collection

08 Jan 2024
PEDRO, Press Releases, Highlights

SHARE

Singapore, January 2024 – Evoking the enchanting aura of mysticism and tradition, the mystical creature is reimagined through an awe-inspiring range of footwear, bags, and charms adorned with auspicious messaging, symbolizing the ushering in of good fortune and prosperity.

About The Editorial

This Lunar New Year, PEDRO celebrates tradition with a heartwarming editorial that meticulously orchestrated symphony of off-kilter moments, spun with whimsy and warmth. Colour-coordinated frames unveil a cinematic flair that capture the holiday’s true essence through the fantastical lens of the younger generation, offbeat snapshots painting an unconventional yet endearing picture of togetherness and cherished companionship.

About The Collection

At the heart of this opulent collection lies the celestial dragon, woven meticulously across every seasonal highlight, all unified in a resplendent hue of gold. This uniform application of the motif is an homage to the revered creature’s timeless significance, intertwining with blooming florals for a contemporary tableau within traditional landscapes. Through the harmonious fusion of both elements, the collection celebrates not just beauty but the promise of new beginnings and the eternal cycle of life.

In addition to the captivating collection, PEDRO’s range of auspicious gifts include red packets and chopstick sets, embellished with the celestial dragon motif in gilded gold. Steeped in symbolism, they serve as the perfect tokens to share the blessings of the season. Together with the box case and packet sleeves, the gift set echoes the tradition of giving gifts of money as a wish for prosperity in the New Year.

PRESS RELEASES

recent news

CHARLES & KEITH, Press Releases

CHARLES & KEITH RENEWS SUPPORT OF UN WOMEN GENDER EQUALITY PROJECTS

This International Women’s Day 2024, the brand renews its donation commitment to UN Women’s Storytelling for Gender Equality, pledging USD 100,000 through the sales of a special edition Alia handbag.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH OPENS NEW BOUTIQUE IN KYOTO WITH DAVID CHIPPERFIELD ARCHITECTS MILAN

CHARLES & KEITH is pleased to announce its partnership with David Chipperfield Architects Milan. In the lead up to the unveiling of CHARLES & KEITH’s new Tokyo flagship -- slated for Q1 2024 -- the brand recently opened doors to its Kyoto boutique, showcasing the genesis of the collaboration.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH’S SPRING SUMMER 2024 CAMPAIGN

CHARLES & KEITH unveils its Spring Summer Campaign, drawing inspiration from contrasting textures and sensibilities, it is a call to reinterpret expectations of the senses in your own world.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH WELCOMES 2024 WITH A REFRESHED GRAPHIC IDENTITY

CHARLES & KEITH kickstarts the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured across different CHARLES & KEITH products, starting from Spring 2024.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH’S VALENTINE’S DAY COLLECTION

CHARLES & KEITH’S Valentine’s Day Campaign explores the contemporary notions of romance and plays up the potential of dressing in line with the occasion.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH LAUNCHES A CAPSULE COLLECTION WITH CHET LO

CHARLES & KEITH launches a six-piece capsule collection with Chet Lo, the London-based fashion prodigy famed for his electrifying designs. Chet Lo’s iconic Durian fruit inspired spikes take on new forms in a capsule collection that revisits six of CHARLES & KEITH’s most desirable designs.

READ MORE