SINGAPORE, 4 October 2022 – CHARLES & KEITH’s foray into the non-fungible token (NFT) scene sees it dropping its first animated NFT with this three-way collaboration inspired by unexpected surprises in ordinary places, highlighting pieces from the both x CHARLES & KEITH collection.
Imaginary You by both x CHARLES & KEITH was dreamed up to showcase the collection in a fantastical world created by pure imagination. Unreal.Zoe totes the Jules Leather Chain-Embellished Bag and traverses through a futuristic, analogue environment in the Jules Leather Chelsea Boots – destination unknown. The result is familiar yet unexpected, natural yet simulated.
Only one exclusive NFT will be up for auction and the winning bidder will also receive a set of both x CHARLES & KEITH shoes and bag of their choice, and a set of exclusive collaboration collectibles in real life. The owner of the NFT will also have priority of Whitelist for the next NFT drop from CHARLES & KEITH, and exclusive previews of the brand’s upcoming exciting collaborations.
Imaginary You by both x CHARLES & KEITH will be up for auction exclusively on Magic Eden, the leading community-centric marketplace, from 4-10 October 2022, ahead of the official launch of the collection on 7 October 2022 on CHARLESKEITH.COM and in selected stores.