CKG Core Values Summerfest

18 Apr 2023
Life at CKG

CKG Core Values Summerfest

18 Apr 2023
Life at CKG

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This Summer, our retail colleagues from CHARLES & KEITH and PEDRO had an ultimate blast at the CKG Core Value Summerfest held in Sentosa. Over 260 of them gathered together for our very first CKG Core Values Summerfest, a three-day extravaganza packed to the brim with exciting activities.

The CKG Core Value Summerfest was a truly special experience, made even more meaningful by the heartfelt support of our management team.

On the first day of the event, COO Keith Wong delivered a remarkable speech, expressing his gratitude to all of us for our hard work and encouraging us to live out the company’s core values in our everyday lives. His inspiring words fueled our retail colleagues’ motivation and eagerness to tackle the exciting adventures of the Summerfest. 

Our retail colleagues had an incredible time collaborating and competing with each other in an exhilarating scavenger hunt that spanned various locations throughout Sentosa. Each checkpoint was tied to one of our Core Values, and teams had to work together, solve puzzles, and overcome challenges in order to succeed. It was an amazing expedition that brought everyone together and highlighted the importance of teamwork.

In the Waterfall station, players were pushed to utilise their body parts to block water from escaping a cylinder full of holes while they fill up it up to get the ping pong ball to float to the top. This activity perfectly embodied our core value of "We Empower People," which required each person to take charge and contribute their own unique strengths to achieve a common goal.
"Together We Build" station encouraged team members to listen attentively and guide one another steadily as they cooperated to stack the cups to form a pyramid. Embodying the value – We Create Meaningful Connection
"Red Carpet" station challenged our colleagues get creative with props and role play to master the art of selling with a fun twist. Embodying the value – We Inspire Creativity
"Minefield" station challenged our people to take on risks and keep a resilient mind as they strive to reach the finishing line while being blindfolded Embodying the value – We Pursue an Entrepreneurial Mindset
"Turn Over a New Leaf" station cultivated mindfulness and respect among people as teams attempted to flip the sheet over successfully. Embodying the value – We Drive Purpose

The CKG Core Value Summerfest was an incredible opportunity for our retail colleagues to bond as a team, form new friendships, and recommit themselves to our company’s core values.

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