Starring Krystal In This Spring’s Floral Collection

27 Jan 2022
CHARLES & KEITH, Press Releases

Starring Krystal In This Spring’s Floral Collection

27 Jan 2022
CHARLES & KEITH, Press Releases

SHARE

 SINGAPORE, 27 January 2022 – To ring in the new year, CHARLES & KEITH releases its Spring 2022 campaign, fronted by the brand’s first-ever global brand ambassador, Krystal, revealing this season’s fun, fresh styles in a dreamy, flower-filled wonderland.

A celebration of hope and new beginnings, the Spring 2022 collection is an enticing evocation of a sun-drenched garden. Spritely colours and enthralling florals inspired by the season are captured against a pastel backdrop that allows the brand’s vibrant products to shine. Shot by Yoon Jiyong in Seoul, this marks Krystal’s inaugural campaign with the brand since her appointment as its first global brand ambassador.

For the campaign, the starlet is whisked into an enchanted garden, where she channels cool-girl chic in monochrome outfits, paired with brightly coloured bags or shoes that perfectly contrast her wardrobe, and mirror her daily fashion sensibilities. “My favourite bag is the candy-hued Koa handbag — it has a very classic appeal in terms of shape and size, while the fresh green and orange tones inject a beautiful pop of colour to any outfit. Am also loving the 90s video game-inspired throwback with pixelated prints, I can see myself living in the floral print Alex tie-up sandals and garden style clogs the entire season,” said Krystal.

With a stunning garden of Russelia and yellow Gerberas as her playground, Krystal totes this season’s new must-have bag — the Koa — in fresh spring hues of green and orange. The bag references a distinctive retro silhouette with its timeless boxy shape and large clasp: a statement piece that Krystal reaches for when she wants to dress up her usual effortlessly stylish outfits. Other 2000s-inspired bags make their debut in the campaign, like the mini Aspen shoulder bag and sculptural top-handle hobo bag shrugged over Krystal’s shoulder, injecting a burst of colour to her usual minimal and polished aesthetic.

The starlet is also captured lounging on plush couches amidst artfully strewn flowers, wearing the new CHARLES & KEITH footwear range: sandals, urban clogs and Mary Janes in the brand’s cheery floral motif that captures the spirit of spring. The chunky Alex platform sandals with playful straps that wrap around the ankles are Krystal’s go-to footwear for the warmer season, styled with dainty mini-dresses and button-down midis that are emblematic of her personal style — classic and chic.

The Spring 2022 collection will be available in stores and online from mid-February.

recent news

CHARLES & KEITH, Press Releases

CHARLES & KEITH CELEBRATES THE OPENING OF ITS GANGNAM FLAGSHIP
WITH A STAR-STUDDED FETE

Brand launches collaboration capsule with visual artist Henn Kim alongside its Fall 23 Collection. Global Ambassador Han So-hee and brand friends So-yeon, Joo Hyun-young, Nancy, Irene Kim graced the launch.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH LAUNCHES CAPSULE WITH HENN KIM

CHARLES & KEITH has teamed up with visual artist Henn Kim, renowned for her surrealist black and white drawings. Titled 'Heart is Every Wear,' the monochromatic black 4-piece capsule can be worn anywhere and everywhere, encouraging wearers of this collection to be forthcoming with their emotions.

READ MORE

PEDRO, Press Releases

PEDRO HYBRIX SERIES FALL 2023

Breaking free from convention and embracing the spirit of experimentation, PEDRO once again redefines the trajectory of fashion with the highly anticipated HYBRIX series for Fall 2023.

READ MORE

CHARLES & KEITH, Press Releases

NEW CONCEPT STORE IN GAROUSIL GIL

Hot on the heels of South Korea’s first ever flagship opening, CHARLES & KEITH opens another outpost within the Gangnam district – this time at the iconic shopping street, Garousil Gil.

READ MORE

CHARLES & KEITH, Press Releases

CHARLES & KEITH’S FALL 2023 COLLECTION

CHARLES & KEITH’s Fall 2023 campaign collection is an invitation to redefine personal boundaries: A celebration of continual exploration of freedoms of self-expression, with fashion as a medium.

READ MORE

CHARLES & KEITH, Press Releases

FIRST DUPLEX FLAGSHIP STORE IN SOUTH KOREA

CHARLES & KEITH unveils its first flagship store in South Korea, located in Gangnam, Seoul, with sculptural pieces created by South Korean artist Jeesun Park.

READ MORE