SINGAPORE, 8 March 2024 – CHARLES & KEITH kickstarted the new year with a revitalised graphic identity, unveiling a new reiteration of its logo along with a brand-new emblem and monogram that will be featured in CHARLES & KEITH collections from Spring 2024, and most prominently in a new product line, L’initial.
“We are excited to start a new chapter and present the redesigned logo in tandem with our first-ever emblem and monogram. Each element was thoughtfully designed, an ode to our beginnings with the inclusion of our initials, the ampersand reflecting the brand’s natural duality,” said brand co-founders Charles and Keith Wong.
Beyond the evolution across retail, communications and packaging touchpoints, this new visual branding will also be highlighted in L’initial. This premium product range flaunts quiet refined flair with emblems adorning the clasps on boxy shoulder bags and delicate chain wallets; or studded on more casual drawstring pochettes in evergreen neutrals including chalk, nude, black and trending denim blue. Monogram prints envelope mesh sling-back pumps as well as the satin ribbons of tie-around ballet flats in corresponding shades, while in the bag line, come embroidered on hardy canvas in contrast monochromatic tones, adding polished poise to any outfit.
The Spring L’initial collection will also include seasonal hues of mint green and creamy yellow in a range of comfortable sandals, chunky loafers, slip-on kitten heels and anklestrap Mary Janes. Silver remains on point and will continue to make its presence felt on stiletto heels, T-bar sandals and shoulder bags.
In the brand’s latest editorial, Actress Han So Hee shows off effortless style wearing the Leather Boxy Bag and Leather Monogram Tie-Around Ballet Flats in noir for tone-on-tone flourish; whilst campaign models reimagine varied everyday looks from corporate core – with tailored suiting and sleek shift dresses paired with the versatile Leather and Canvas Two Toned Shoulder Bag or Claire Leather Mary Jane Pumps – to casual chic, where jeans, bombers and blazers are given a cool edge when styled with Tahlia Leather Loafer Mules or Leather Metallic Cut-Out T-Bar Sandals.
Discover the L’initial collection at CHARLES & KEITH boutiques globally and CHARLESKEITH.COM now.
