CHARLES & KEITH takes over Shinjuku with an eye-catching 3D video starring ITZY, featuring the brand’s Summer 2023 collection, on display at the world-famous Cross Shinjuku Vision screen located at Shinjuku, Tokyo. This is the first time that the ITZY members have appeared in a 3D video. They share the limelight with the Cocoon curved handle bag — oversized versions of this eye-catching piece in vibrant colours seem to catch passers-by’s attention from beyond the screen. This video mirrors the playful exuberance that is the inspiration for the brand’s latest seasonal collection.
The standout star of the latest collection, this impossible-to-miss Cocoon carrier is crafted from scented rubber to add a special sensory element that complements its summery aesthetic. Combining a clean yet striking design with finishes in stunning hues, this bag reflects ITZY’s vibrant and energetic personality.