An Ode to Earth

21 Apr 2023
PEDRO, Press Releases, Our Commitments

An Ode to Earth

21 Apr 2023
PEDRO, Press Releases, Our Commitments

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An Ode to Earth – rePEDRO Summer 2023
This April, PEDRO releases the latest summer campaign – An Ode to Earth, as an apt reminder that our mother Earth can be naturally beautiful, and we can create beauty amongst our existing nature.

Singapore, April 2023 – It is important to remember that our planet is a beautiful, natural wonder that we should cherish and protect. Inspired by the theme “Down-To-Earth”, this season’s rePEDRO collection is one that showcases wardrobe essentials that connect with nature through eco-conscious applications, creating a purposeful journey for our audiences.

An Ode to Earth
By surrounding ourselves with nature, we can experience the essence of life and appreciate the natural beauty that our planet has to offer. This Summer’s rePEDRO campaign aims to highlight the purpose of the collection, one that fuses us between the product and the environment.

The team has invited photographer, Min Hyun-woo from Seoul, South Korea, who is known for his artistic vision to capture nature’s beauty, to produce a series of images that translates this summer campaign through impactful visuals. The imageries also serve as an inspiration as they illustrate a sense of freedom, joy, and being – as one would feel being surrounded by the essence of life, nature.

rePEDRO Summer 2023 Collection
The latest rePEDRO collection spotlights our highlight sneaker of the year, Hybrix, but with a greener take. Inspired by outdoor and futuristic elements, the pair of unisex sneakers in beige colour is crafted with meticulous attention in every stitch. With canvas and microfibre as the main materials, more than fifty percent of them is made from recycled cotton and polyester respectively.

Stay fresh and stylish while blending in as one with nature this Summer in a pair of comfortable sandals. The straps of the sandals are made from a canvas blend that is durable and breathable that elevates your outfit. The rePEDRO Canvas Band Sandals is carefully crafted with a contoured and raised footbed that provides arch support, and the adjustable buckle ensures the sandals fits perfectly and securely when being worn. With beige being the key colour, the sandals are also available in black colour for men and green colour for women.

To complete the summer look, the collection also offers a canvas tote bag and twill handbag in pixel pattern design that breathes modernity for all fashion mavens. Created with a twill canvas blend, the rePEDRO tote bag boasts a sturdy construction and spacious storage that is perfect for daily use. A detachable cup sleeves carrier is thoughtfully included as well for your daily coffee fix while keeping the environment in mind. For a sleek and modern aesthetic, the rePEDRO handbag in twill that comes with an additional removable strap provides multi ways to style the bag.

The rePEDRO Summer 2023 Collection is available both online and in stores from 10th April onwards. Discover your latest must-have fashion accessories on www.pedroshoes.com or visit your nearest PEDRO boutiques to shop.


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