CHARLES & KEITH showcases its Fall 2022 collection in spectacular 3D out-of-home (OOH) billboards at Kpop-Square, Starfield COEX and H-Wall, Hyundai Department Store Trade Centre in Seoul.
Inspired by the innocence of child-like wonder with colourful endeavours and exuberant moves for imagination, the eye-catching billboards unveil this season’s key range: the Lula patent bags and shoes – reminiscent of glossy, shiny balloons – as each piece swings in 3D motion towards the audience, mimicking the carefree movement of a skyride.
The stunning billboards drew attention of the public and created buzz on the brand’s fall collection.
