First Concept Store in Singapore

16 Sep 2022
CHARLES & KEITH, Press Releases, Highlights

First Concept Store in Singapore

16 Sep 2022
CHARLES & KEITH, Press Releases, Highlights

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CHARLES & KEITH reveals facelift to its boutique at Tampines Mall, unveiling the first concept store in the island’s east. The store is the latest in the brand’s global network to reflect its 6th generation store concept and will feature an installation commissioned from Studio Kallang, a Singaporean furniture design outfit.

Keeping true to the brand’s minimalist aesthetic, gradual curves and fluid lines are paired with a clean colour scheme that exudes a pared down, modern feel while injecting Singapore’s vibrant personality with a one-of-a-kind centrepiece, Teak Circus – an ode to the island-city, which has long been regarded as a melting pot of cultures.

Unique to this 200 square metre store, the centrepiece was created by Faezah Shaharuddin of Studio Kallang as an homage to the food she grew up with. Drawing inspiration from Singapore’s traditional vernacular, Teak Circus comprises 12 solid wood pedestals and two planters, the latter inspired by the vibrancy of local desserts in particular the burbur pulut hitam. Having grown up in Singapore, Faezah subconsciously injects a tinge of architectural facade into the pieces with the black and white ribbed detail on the pedestals reminiscent of black and white bamboo blinds that provide homeowners some respite from the sun.

Handcrafted in Indonesia using sungkai wood and teak, Faezah selected woods native to Southeast Asia to bring this natural element into a retail setting to add warmth. Towering fiddle fig plants are integrated into the display to pay homage to the Tempinis plant – a fig family plant – which Tampines got its name from.

“A functional installation composed of timeless, repeated forms in warm tones with slight variations to add visual drama and interest. My intention was to create a functional installation that’s chic and understated, but also playful and fun. Modularity was also important to consider so that the piece could evolve over time,” said Faezah.

From the textures of the interior to the visual presentation of the merchandise, the store is designed to provide a respite from the noise of the outside world. With a stripped-back interior, the beauty of the raw materials used takes centre stage. Aluminium shelves offer a textural contrast against the statement pleated feature walls that display the key products of the season. A cementitious paint that emulates warm limestone, homogenous stone tiles and stainless steel hairline finishings bring a touch of modernity and luminous serenity to the new concept store.

To provide customers with a curated experience, each section of the store communicates a story. From footwear and bags to lifestyle accessories, customers are encouraged to explore the diverse product selection and discover the latest trends while enjoy impeccable service at the concept store.

The new CHARLES & KEITH Tampines store is now open – head down to discover the store experience and the latest Fall 2022 collection.

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