Singapore, April 2024 – PEDRO is finally bringing its signature style of effortless essentials to Hong Kong with its first ever store in The Wai. Located within the Tai Wai district, a buzzing area known for being a launchpad for numerous brands, this latest venture showcases a fusion of contemporary design elements from the Singapore-based label under the CHARLES & KEITH Group.
Forming a subtle continuation of PEDRO’s signature aesthetic, the 130 square meters store introduces a palette of muted grey and white tones, creating a minimalist backdrop against a splash of blue for an oasis-like ambiance. Layered metallic finishes and matte textures offer visual contrast, while sculptural details nod to sophisticated geometries.
With a design scheme crafted to optimize circulation and interaction, PEDRO’s inaugural store in Hong Kong embodies the concept of a studio while maintaining practicality and functionality. Notably, the centerpiece’s contours mirror those of the overhead light fixture, subtly echoing the timeless adage of ‘as above, so below’. This intentional pairing creates a serene atmosphere, reminiscent of the tranquil interplay between a pond’s surface and the reflecting light above
From its sculptural geometric interior and seamless integration of materials both natural and modernist, the space will house PEDRO’s latest collections of effortless essentials that reflects its vision as a brand. More than just a place to shop – it’s a destination in its own right.
