SINGAPORE, 30 November 2023 – This festive season, CHARLES & KEITH broadens its presence in the Metaverse by venturing into the snow-covered mountains through the debut of CHARLES & KEITH IN THE ALPS within the Sandbox. The special yuletide update offers an interactive and entertaining way to experience the brand’s holiday wonderland. Fusing youthful exuberance and glamour in a unique Sandbox adventure akin to a cozy house party in a ski resort, the result is an alternate reality haven of sparkle and festive cheer.

Users can elevate their online experience by immersing themselves in the Alps for a virtual getaway: Exploring resort facilities such as the café, hot tub, restaurant, and observation deck and engaging in a discovery expedition – where players spawn in front of the iconic CHARLES & KEITH building, embark on in-game quests including a sledding race and snowball challenge – to collect snowflakes and redeem a CHARLES & KEITH NFT.

Available for purchase are a range of digital collectibles, including a Giant Snowflake Motif, Cosy Earmuffs Romilly Puffy Snow Boots, as well as a pet dog wearing the brand’s Metallic Bead-Embellished Pet Collar, and a CHARLES & KEITH Snow Motor.

CHARLES & KEITH IN THE ALPS will launch on The Sandbox on 30 November 2023.