Singapore-based brand PEDRO has taken its global presence to new heights with the grand opening of its flagship store in Vietnam.

Situated in one of Ho Chi Minh City’s busiest shopping areas, the space showcases the latest collections of effortless essentials, presented in PEDRO’s signature design codes. True to the brand’s philosophy, the flagship store embodies sleek modernity and subtle luxury, with an interior design that reflects its global aesthetic.

Stepping into the 257sqm space, the store features plenty of natural materials such as marble and wood, which are interspersed with textured plaster and steel to create tactile interest. With its sculptural geometric interior and seamless integration of natural materials, the flagship store is more than just a place to shop – it’s a destination in its own right.

Beyond retail, the interior is a study in harmony, embracing a philosophy of balance. Symmetry instils a sense of order and calmness, while asymmetrical geometries and organic shapes spark intrigue, with a fusion of colours and textures further enhancing the sensory experience.

To celebrate the opening, PEDRO hosted a party at its inaugural flagship, featuring a stacked guest list of Vietnam’s top talent and most stylish, vibrant personalities. The latest seasonal collections set the mood, welcoming the likes of actors Tuan Tran and Phuong Anh Dao from the hit movie ‘Mai’ among other celebrities, influencers, and VIP customers—underscoring the brand’s dedication to style and culture as it celebrates its latest venture into Vietnam.