On Saturday, 14th December, the heart of Sihanouk Boulevard was transformed as PEDRO arrived in Cambodia with unparalleled style, marking the opening of its flagship store. The event drew fashion’s finest, with guests and friends of the brand – including Davika Hoorne, Hirunkit Changkham, and Shin Yubin – arriving in full force to celebrate a night that was destined to be unforgettable. 

The 243-square-meter space, meticulously curated and impeccably assembled, embodies PEDRO’s signature fusion of contemporary design and cultural consciousness. A living reflection of Cambodia’s rich architectural history, the store amplifies the country’s historic properties while staying true to the brand’s DNA. Traditional elements meet refined modern touches, creating a dialogue between the past and the future, where every detail is carefully considered.

A visual highlight of the store is the installation art created in collaboration with Montreal-based Khmer artist FONKi. The artwork, a modern reimagining of traditional kbach motifs through a graffiti-inspired lens, brings a sense of rhythm and fluidity to the space. Fusing urban expression with cultural symbolism, it balances Cambodia’s heritage with the vibrant energy of Sihanouk Boulevard, grounding the store in its local context while projecting a progressive vision.

The celebration unfolded in a space where fashion, culture, and creativity converged. As libations flowed generously and beats filled the air, attendees were immersed in the latest PEDRO collections. Signature designs, embodying the brand’s sharp, elegant aesthetic, were on full display, inviting all to discover what lies ahead for PEDRO’s journey in Cambodia.