At CHARLES & KEITH GROUP, we are committed to building a more sustainable environment for all!

On 13 April 2022, we kickstarted our internal CSR activities with “Let’s Talk Rubbish” – a talk by local social enterprise GreenNudge on Singapore’s waste situation. Colleague at our HQ office enjoyed healthy meals from Grain for lunch as they learned about the unique waste management system in Singapore and what we can do every day to reduce, reuse and recycle things.

Following the insightful lunch talk, 30 members of our Singapore team hopped on a chartered bus to Sembawang Park, inspired and ready to make a difference.

At Sembawang Park, our team braved the sudden wet weather and marched our way through rocky pathways, terrace homes and a forest trail to the clean-up destination – Selimang Beach.

The weather quickly cleared up to a humid and hot day as our colleagues picked up their gears and scoured through the shore, picking up unnatural items including shattered glass, plastic bottles and wrappers, cigarette butts, metal cans, Styrofoam fragments, masks and more – resulting in over 140kg of litter collected.

This meaningful experience, not only highlighted our core value – WE DRIVE PURPOSE – reinforcing the importance of doing our part for the planet, but also enabled colleagues to bond and foster stronger relationships with one another.