Job Responsibilities:
- Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic, Affiliates and Paid Social channels, ensuring alignment with our growth objectives
- Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts
- Formulate performance marketing strategies that align with our business goals and KPIs
- Plan and review budgets to ensure efficient ad spend across various channels, optimizing ROI
- Collaborate with partner agencies and other internal teams to create consistent and aligned communications across all channels
- Stay abreast of emerging digital tools, platforms, and trends to diversify and optimize the channel mix and identify new opportunities
- Conduct research on market trends, our brand’s target audiences, and competitors to drive awareness, engagement, and conversions
- Analyse reports and web traffic data to map the customer journey, identify trends, and make data-driven decisions
- Collaborate with internal stakeholders to align efforts and achieve shared marketing goals
- Liaise with stakeholders to achieve relevant materials (e.g. assets, campaigns’ mechanics and copies) to execute optimization across paid channels
- Explore possibilities of business expansions into new markets with performance marketing efforts
- Perform extensive keyword research for existing product categories, competitors, as well as seasonal campaigns for branded & non-branded listings
- Understand and execute the analysis of last & multitouch attribution of data across paid channels and other marketing functions
- Measure effectiveness of campaigns across platforms’ reports and internal dashboards with performance metrics (e.g. ROAS, Conversion value vs. Sales, CPM, CPC, Frequency, Reach)
- Collaborate closely alongside platforms’ managers such as Meta, Google and TikTok and establish strategies that will help achieve KPIs in both short & long term
- Monitoring spends across all paid channels and achieving efficiency
Job Requirements:
- Bachelor’s Degree in Marketing or related fields
- Minimum 2-3 years of digital agency, digital marketing or ECommerce marketing experience with paid media execution
- Able to multi-task in a fast-paced environment, with strong project management capability
- Pleasant disposition with excellent communication & interpersonal skills
- Prior experience in the retail / fashion industry would be a plus
- Prior experience in expansion into markets with performance marketing, would be a plus
- Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social advertising platforms, Microsoft
- Experience with data analysis and a data driven environment