PEDRO REIMAGINES THE EVERYDAY

PEDRO introduces the second collection to their more sustainable line, rePEDRO, back in October. The brand took the opportunity to also rethink their responsibility when it comes to the end of a product’s lifecycle. A Take Back Program was launched in Singapore so customers can easily pass along their unwanted shoes and bags responsibly. Met with positive responses, PEDRO brings this activation back to the VivoCity & JEM outlets in Singapore in December.