CHARLES & KEITH GROUP
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For this International Day of the Girl (11 October 2019), CHARLES & KEITH has created the exclusive She Can Be jewellery collection. Through its partnership with non-profit organisation Save the Children and a commitment of US$100,000 to the campaign, it aims to demonstrate its support of girls’ education and empowerment in Asia and around the world.
Customers will be encouraged to participate in the #CHARLESKEITHFORHER hashtag campaign – for every hashtag posted, CHARLES & KEITH will donate US$1 to Save the Children, up to US$50,000.
Sky Brown, a 11-year-old professional skateboarder and surfer, joins the campaign in its mission to provide education for vulnerable and disadvantaged girls. On her way to becoming Britain’s youngest Olympian at the 2020 Tokyo Olympics, she actively breaks gender stereotypes and inspires young girls and women everywhere, showing them that they can become whatever they aspire to be.
PRESS RELEASE (GLOBAL)