charles and keith x save the children 100 years logo

CHARLES & KEITH believes that every girl has a right to a bright start in life. Therefore, this International Day of the Girl (11 October 2019), we aim to support the education of more than 1,000 girls through a partnership with the non-profit organisation Save the Children. We have also designed an exclusive jewellery collection and committed US$100,000 to the campaign to demonstrate our commitment.

The Girl Inspiring The Campaign

Sky Brown is an inspiration to many young girls. An 11-year-old professional skateboarder who is on her way to becoming Britain’s youngest Olympian at the 2020 Tokyo Olympics, she is living proof that girls can do anything no matter their age. As such, she is the perfect advocate for our campaign that supports girls’ education and empowerment.
The exclusive jewellery collection consists of a necklace and a ring that are available in three colours: gold, silver and rose gold. Each piece features a rectangular acrylic pendant that has been inscribed with the empowering words “She Can Be”.


Want to be a part of this campaign? Show your support by following these two simple steps:


Repost any one of the six #SheCanBe campaign photos featured on CHARLES & KEITH’s Instagram page to your Instagram and/or Instagram Stories account.


Tag us @charleskeithofficial, along with the hashtag #SheCanBe.

lend a hand

For every repost made from 11 October 2019 until 4 November 2019, we will donate US$1 to Save the Children (up to US$50,000). Visit our Instagram page to find out more.

Click here to view the full terms and conditions.

Meet The Sheroes

Get inspired by these incredible women who are breaking gender stereotypes to pursue their dreams.


Get acquainted with the women of tomorrow whom we are empowering today.  

charles keith x save the children campaign images

After fleeing violence in Myanmar, Ayesha now lives at the Rohingya refugee camps in Cox’s Bazar, Bangladesh with her family. She has been going to a learning centre by Save the Children and loves making new friends there.

Ayesha, 12
charles keith x save the children campaign images

Born in Cambodia, Bopha participated in Save the Children’s education programme before enrolling in primary school. Her teacher says, “I hope that she will be clever and brave in the future, and find a better job when she grows up.”

Bopha, 7
charles keith x save the children campaign images

Born in Central Sulawesi, Indonesia, Wati’s house was damaged by a destructive earthquake in 2018. She now attends a school that is supported by Save the Children, and enjoys it as much as she enjoys riding bicycles.

Wati, 9
charles keith x save the children campaign images

Dayita, who is from Southern India, dropped out of school when she was just ten years old to work with her mother. Out of school, she was also vulnerable to child marriage. She is now a passionate advocate against child marriage.

Dayita, 13
charles keith x save the children campaign images

Hasina is a young refugee who lives in the Rohingya camps in Cox’s Bazar, Bangladesh with her parents and younger brother. She is currently attending a learning centre by Save the Children and her favourite subject there is English.

Hasina, 13
charles keith x save the children campaign images

Maria, who is from the Philippines, has benefitted from a Save the Children programme that aims at improving the home-learning environment. Her parents were taught skills to support Maria's education and development.

Maria, 6
  1. These terms and conditions govern the campaign: CHARLES & KEITH Social Media Campaign (“Campaign”) and by participating, you agree and acknowledge that you have read, understood and accept these terms and agree to be bound by them. If you do not agree with any of these terms please do not enter this Campaign.
  2. This Campaign is open to all Instagram users worldwide. Multiple entries are allowed.
  3. CHARLES & KEITH will donate USD 1 to Save the Children for each Instagram or Instagram Story post, up to US$50,000, that fulfils the following conditions:
    1. Participant to repost 1 of the 6 campaign images featured on CHARLES & KEITH’s Instagram page on their Instagram and/or Instagram Stories account.
    2. Participant to include the hashtag #SheCanBe and tag @charleskeithofficial on their Instagram and/or Instagram Story post.
    3. Participant to set their Instagram account to Public.
  1. Only entries written in English shall be considered.
  2. Campaign duration shall run from 11 October till 4 November 2019. Entries that are submitted after 4 November 2019, 23:59 Singapore time shall not qualify to be entered into this Campaign and will not be considered.
  3. CHARLES & KEITH’s decision as to the participating entries are final – no correspondence or appeals shall be entered into.
  4. By participating in this Campaign, the participants agree that CHARLES & KEITH shall be entitled to use the names, images and content they used to participate in the Campaign for promotional purposes on CHARLES & KEITH’s social media platforms, ecommerce websites and apps, globally without incurring any fees. CHARLES & KEITH shall credit any such name, and content accordingly.
  5. This Campaign is in no way sponsored, administered, or associated with Instagram. By participating, participants confirm they are 18 years of age, release Instagram of responsibility, and agree to Instagram’s term of use.
  6. To the extent permissible by law, CHARLES & KEITH and its associates, agents, representatives expressly exclude any liability for any direct or indirect loss, damage, injury suffered by participants or any third party whether foreseeable or not in connection with the Campaign.
  7. CHARLES & KEITH may, at its sole discretion, refuse to acknowledge the participation in the event a participant fails to satisfy the eligibility requirements or have committed or is alleged to have committed any act of fraud or dishonesty or is in breach of any of the terms contained herein. The decision of CHARLES & KEITH is final and binding at all times.
  8. The Campaign and these terms shall be governed by and construed in accordance with the laws of the Singapore without giving effect to choice of law provisions. The parties submit to the non-exclusive jurisdiction of the Singapore courts.