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Public Relations Manager
Location: Singapore
Full Time

Pedro is a fashion brand designed to empower the effortless confidence of a modern style maven with effortless essentials. By relating, refining and reinventing, we create updated essentials to celebrate individualism that transcends time or gender. Since our inception in 2006, we have launched both men’s & women’s collection of footwear and accessories that extends beyond our 109 global stores to an online shopping experience at pedroshoes.com

Our modern-day collection continues to inspire 19 countries across Asia Pacific, the Middle East and the United States of America

Job Overview:

The PR Manager will be responsible for developing and implementing effective communication and public relations strategies to enhance the company’s brand image and promote its products and services. He/she will play a crucial role in maintaining positive relationships with the media, stakeholders, and the public while ensuring consistency in messaging and branding.

He/She will strategize and/or lead the brand and creative team in planning, development, and direction to increase brand awareness, deliver engaging content, and create value and performance of the brand via the brand experience and products. He/she is also responsible for the development of the team.

Responsibilities:

Strategic Planning:

  • Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
  • Align communication strategies with overall business goals and objectives

Media Relations:

  • Build and maintain strong relationships with key media outlets, journalists, and influencers
  • Proactively pitch and secure media coverage for the company, its products, and key initiatives

Content Development:

  • Create compelling and engaging content for press releases, articles, blog posts, and other communication materials
  • Ensure all content aligns with the company’s brand voice and messaging

Drive Brand Management Strategies

  • Develop brand strategy, including setting, refining and communicating of style guides, guidelines, vision, mission and value proposition
  • Translate brand elements into plans and go to market strategies
  • Oversee the execution of brand communication across various channels

Requirements:

  • Bachelor’s degree in Business, Marketing, Mass Communication or a related field
  • At least 5 years of relevant working experience (in the fashion industry is a plus)
  • Experience with leading a team
  • Proficient in Microsoft Office
  • Strong written and verbal communication skills
  • Ability to work collaboratively and effectively with cross-functional teams
  • Confident, enthusiastic and a talent in story telling
  • Pleasant disposition with excellent interpersonal skills
  • Organized in campaign management and detail oriented
  • Interest in fashion, art and design