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Digital Content Executive/Associate
Location: Singapore
Full-Time

About the job

Job Responsibilities

  • Assist in the end-to-end creation of homepage updates from content planning to live
  • Assist in the planning, managing, and launching of new website features and optimisations, with a focus on improving UX and conversions
  • Collaborate with functional teams like creative, marketing, inventory, merchandising, copywriters, and IT to ensure content and implementation launch success
  • Review content and implementation performance post-launch, where applicable
  • Monitor website layout consistency and content accuracy across different markets
  • Ensure SOPs and workflows are maintained and followed across the different functional teams and markets
  • Provide recommendations and work closely with the different functional and local market teams to improve UX and conversions
  • Provide campaign support to the various marketing teams in the areas of UX, CRO and content strategy
  • Utilise various research methodologies like web analytics, heuristic analysis, competitor analysis, industry research, customer feedback, user testing, surveys, session recordings, and heatmaps to draft reports and provide insights
  • Identify missed opportunities and problem areas on the website via research and analysis
  • Propose solutions and optimisations that fulfill both business and user goals
  • Assist in the management of various digital experience tools like product recommenders, on-site search, pop-ups and social proof
  • Perform any ad-hoc duties or responsibilities assigned


Requirement

  • At least a Degree in communications, marketing, business or related field
  • Preferably 1-3 years of relevant working experience
  • Knowledge of the digital landscape (with a focus on ecommerce and UX), content marketing and Google analytics would be advantageous
  • Have an eye for fashion and digital trends
  • Excellent interpersonal and organisational skills
  • Able to manage tasks and projects well in a fast-paced environment
  • Detail-oriented and process-oriented
  • A stickler for accuracy and grammar, with a knack for copywriting
  • Curious, thinks critically, analytical and data-driven
  • A team player who shows up consistently, is reliable, eager to learn and welcomes feedback