Job Responsibilities
- Manage the social Media team to plan and maintain social media content calendar
- Implement and lead day-to-day marketing activities across all social media channels
- Driving social media excellence across the team, while keeping up to date with the social media industry and platforms to identify new opportunities that can be used to improve strategy.
- Work closely with Marketing Teams to deliver best-in-class social media campaigns
- Ensure all social media assets are on-brand and aligned with the global social media strategy
- Work with key social media platform partners o efficiently cost, plan and execute activations that will drive efficient ROI
- Continuously gather feedback and improve social media engagement
- Implement and manage effective ways of working within the team and across functional teams
- Regular reporting on current social media trends and channel performances
- Develop social and campaign KPIs based on benchmarks and report metrics
- Develop ideas and insights based on social media trends and analytics
- Stay up-to-date on industry trends to ensure content is current and relevant, ahead of the curve on social media
Requirements:
- Possess a Degree in Marketing, Mass Communication or in any relevant field.
- At least 3 years of experience in digital, social media or marketing
- Prior experience in a fashion industry would be preferred
- Hands-on experience in managing social media accounts from scheduling and publication on key social media platforms (eg. Facebook, Instagram, TikTok, and Etc)
- Familiarity with setting up campaigns and ads on social media
- Good time management skills and the ability to manage multiple priorities
- Capable of working in a fast paced environment
- Proficiency in English, with strong copy vetting and writing skills
- Knowledge of social media platforms
- Proficient with Google analytics
- Have a good eye for social media visuals and a proactive self-starter
- Team player with positive learning attitude and pleasant disposition with excellent interpersonal skills
- Keen sense of fashion and a passion for the fashion industry