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Assistant / Boutique Manager
Location: Singapore
Full Time

Join us for an Inspiring and Exciting Career in Fashion!!!


Attractive Salary Package

5 Day Work Week

New Join Bonus up to $2,500 (for Selected Role) 


Job Summary/Purpose:

  • play a critical role within the Operations Management Team
  • be responsible for the development and retention of a Team of retail staff and supervisors
  • be accountable for development of the business, achieving both sales and productivity targets within his/her Store
  • communicate clear objectives and expectations on service excellence, productivity, managerial behaviours, and accountability to his/her Team
  • promote the VISION – MISSION – CORE VALUES – POLICIES of the company, through concrete managerial actions
  • Work in close collaboration with SSM/Assistant Area Manager /Area Manager, and with our support services Teams


Staff Management

  • Conduct effective communication: One/One, Team briefing/Motivation, Appraisal, Behavior Management from coaching & constructive feedbacks – counseling – conflict resolution – warning to contract ending
  • Motivate, recognize, empower and challenge the team on a daily basis (quantitative and qualitative aspects)
  • Adopt an open attitude and apply a situational management
  • Communicate and develop the culture of feedback & follow up,
  • Participate in recruiting retail staff and supervisors in collaboration with HR and Area Managers
  • Check and make sure the new staff training is followed up
  • Create and implement development plans for retail staff and supervisors
  • Implement a structured & consistent coaching process, weekly/ monthly, through quantitative & qualitative observations
  • Able to give constructive feedbacks to staff with On the Spot coaching approach
  • Conduct participative appraisals on a mid-yearly & yearly basis based on structured observations and performances
  • Identify and communicate training needs to AM and ACE Team
  • Plan manpower in advance: monthly/weekly rosters, leaves with validation from AM/AAM, and work in collaboration with AM/AAM on the manpower needs
  • Control hours, attendance, coverage and productivity with AM and HR
  • Check and control daily duties and responsibilities
  • Check and monitor that manpower is effectively organized and allocated per hour to maximize sales
  • Lead by example to motivate the team, with a regular and appropriate presence on the selling floors
  • Maintain a favorable working relationship with all employees to promote a cooperative, happy working environment and is sharing responsibility on the attrition rate for assigned store

Service Excellence

  • Accountable for customer satisfaction with service provided in his/her store
  • Accountable for the application of the Retail Excellence in the store
  • To meet the standards, goals and KPIs set by company. Scoring program management
  • Develop a keen knowledge on trends, products, and collections.
  • Participate in transfer of knowledge to the team, providing fashion advice to customers.
  • Understand customer needs, seek multiple ways to meet customer requests or needs, maximize sales.
  • Identify customer profiles of the  store, report accordingly to AM/ Inventory
  • Able to handle complaints and difficult situation with customers
  • Liaise with the Customer Service Department on the follow up of customers feedbacks and actions

Strategic Business Excellence

  • Is responsible for driving the assigned store to achieve targets: sales, conversion, QPR, stocks accuracy
  • Is responsible for driving both individual and team performance
  • Analyze his/her weekly & monthly stores reports (Sales, KPIs and P&L)
  • Propose & implement specific, regular & timely actions plans to reduce gaps, achieve sales and productivity targets
  • Include the Team in the decision process, share objectives and ideas, ensures an empowering follow-up
  • Measure results, achievement and gaps, why and propose correctives timely actions to AM/OM
  • Report specifically and accurately quantitative and qualitative information to AM/OM
  • Prepare and participate in business reviews
  • Identify wastage/opportunities on controllable components and devise costs saving options

Store Presentation management

  • Ensure that stores apply to the visual merchandising guidelines and instructions set by company
  • Identify good practices and areas of improvement with the Team
  • Maintain store image though consistent & detailed housekeeping as well as staff compliance to grooming standards
  • Liaise with the VM Department on the follow up of actions in stores

Stock & Merchandise management

  • To feedback operations needs & observations to inventory on a weekly, monthly basis, seasonal basis
  • Works with Inventory Team to manage & maintain healthy inventory levels at stores levels, ensure sufficient and appropriate stock levels for all categories (bags, shoes, accessories)
  • Check the efficiency of delivery/receiving/ workflow and organization with team, logistics and inventory
  • Is responsible for the general in store room maintenance and stocks accuracy of assigned store
  • Knowledge of local competitors: products, pricing, merchandising, customer profiles
  • Filter and use the product feedback from the team on best sellers and slow movers
  • Analysis the collection suitability for the market and store.
  • Give feedbacks to Inventory department on products suitable for the store.
  • Communicate action plans to achieve and improve the sales in comparison to last year sales.

SOPs & Administration

  • Ensure that all the processes are applied in stores and in compliance with Legal, Safety, HR, VM, Inventory, Stock organization, POS & data accuracy
  • Challenge current processes to ensure efficiency, effectiveness and welfare of the team
  • Participate in updating the Standard Operating Procedure Manual (SOP)
  • Work in collaboration with the AOSM in the implementation of the back-end processes and planning follow-up
  • Ensure all relevant documents & administration duties are being performed at stores’ level or communicated on time for various departments such as Human Resources, Distribution/Inventory, Finance and others relevant to the general operation of the stores
  • Work in collaboration with the AOSM on the follow up of the Administration of his/her Store
  • Check the work quality and efficiency of sub-contractor or external supplier.
  • Control the store expenses with AM


  • Preferably with Diploma in Retail Management or related fields of study
  • Minimum 2 years of experience in managerial roles (managing both staff and supervisors level, high volume of sales in $ & quantity) preferably in retail operations
  • People orientated person
  • Passionate about retail operations
  • Result orientated, goal achiever with an hands on approach,
  • Able to work within a Team of managers
  • Able to communicate effectively in a multicultural environment (workforce, peers and customers), in English
  • Mandarin speaking would be a plus to communicate with Mandarin speaking customers
  • Strong customer focus
  • Organized, structured, able to plan operations activities with autonomy, manage own time
  • Keen sense of Fashion and a passion for the fashion industry, well groomed
  • Flexible, able to withstand retail hours and work on weekends and public holidays 

*We regret that only short-listed candidates will be notified.*